Delivery Pricing: Commissions vs. Fees

Every business is unique, which is why we offer a variety of products and pricing structures that support different business goals. We recently announced new PigeonUltra (Reference Plan Document) to give businesses more options when it comes to their PigeonUltra partnership — including the ability to choose a plan based on the commission rate and level of built-in marketing support they want.

What is a commission?

When you list your business on PigeonUltra Marketplace, you pay a percentage of the order subtotal — known as a "commission rate" — for each order processed through our platform.

What is a flat fee?

PigeonUltra Drive, our white-label solution, connects your business with drivers/riders to complete deliveries placed on your ordering platform. That means when customers order from your website, app, or other channels with PigeonUltra access, we charge a flat service-order fee for you to use PigeonFleet to deliver orders.

What do PigeonUltra commissions and fees cover?

The commissions and fees that merchants pay to PigeonUltra support a variety of costs and services that ultimately benefit your business and your customers. Let's take a closer look at some of the initiatives that those commissions and fees cover.

Advertising and marketing

PigeonUltra helps restaurants increase their brand awareness and boost online visibility, so your business gets in front of more customers. All PigeonUltra Partnership plans include built-in marketing tools, such as listing your business on the PigeonUltra app and getting featured in our algorithmic collections like "Near You" or "Local". You can add additional marketing programs like Promotions and Sponsored Listings to boost your restaurant's in-app visibility and increase orders as needed. Our platform also helps improve your search engine optimization, so your business appears in search results when people in your area are looking for places to eat.

Being on the PigeonUltra app helps you go beyond your existing customer base and connects your business to new demographics.

Delivery driver/rider costs

PigeonUltra delivery team, called PigeonFleet are paid 100% by PigeonUltra. The team makes your deliveries possible. We offer PigeonFleet competitive pay and incentives, access to discounts, background checks, and resting support period.

Because PigeonUltra connects you to PigeonFleets, you don't have to spend time or money recruiting and hiring drivers, conducting background checks, purchasing delivery vehicles and insurance policies, or managing their schedules. Our approach provides businesses with a scalable, sustainable way to offer delivery across locations.

Payment processing fees

All PigeonUltra offerings cover payment MoMo and card processing rate of 3.0% of the total transaction amount plus e-levy. That means you have less to worry about when it comes to overhead expenses. And when you sign up for PigeonUltra, you don't have to pay activation fees, either.

Customer service and support for customers, merchants, and PigeonFleet

Customers, business owners, and PigeonFleet all have unique needs that often require immediate attention. While we're proud that our average delivery time is 35 minutes from restaurant to delivery location, we know that issues can arise. If something goes wrong with an order, we have an active team of people ready to quickly resolve any problems. This not only keeps your operations running smoothly, but also makes your customers happy so they'll continue to place orders from your business.

Technology platform costs

It takes world-class, global teams across logistics, engineering, coding, marketing, operations, and more to keep the PigeonUltra app and website, our Merchant Portal and tablets, and the PigeonUltra app running. We hire the best and expect the best from our employees, who work tirelessly to provide a platform that allows you to accept and manage orders, track and rate operation, provide estimated delivery times to customers, and review customer feedback. You also have access to valuable sales data in the Merchant Portal that can inform your menu, marketing strategy, and inventory decisions and help your business grow.

PigeonUltra also creates partnerships to integrate our platform with POS providers and other technology solutions that are crucial to your business.

Choose how you want to work with PigeonUltra

Whether you want to list your business on the PigeonUltra app, get orders through your own website, or use your own drivers, PigeonUltra has products and pricing that work for you.

PigeonUltra Partnership Plans

Our PigeonUltra Partnership Plans* — which enable your business to be featured on the PigeonUltra app and website — are commission-based but designed for flexibility.

Our pricing includes three tiers of Partnership Plans with different price points based on the level of marketing support you need. Merchants choose from commission rates of 15%, 25%, or 30% (based on varying levels of built-in marketing).

Each plan also includes zero pickup processing fees on PigeonUltra App orders, zero activation fees, and assisted zero catalogue enrollment.

PigeonUltra Self-Delivery

If you have your own drivers/riders but want to tap into the PigeonUltra customer base, we recommend Self-Delivery. With this product, you can list your business on the PigeonUltra App at a lower cost while using your staff to deliver orders.

PigeonUltra Drive

For businesses that already have their own online ordering website or app but need access to on-demand delivery drivers, we recommend PigeonUltra Drive. This solution connects your business with PigeonFleet to complete deliveries placed on your own platform for a flat per-order fee.

Learn more about PigeonUltra pricing

Partnering with a third-party platform like PigeonUltra enables merchants to offer the delivery and pickup solutions that customers expect, without having to manage the logistics. We hope this puts PigeonUltra's commissions and fees in context and helps you understand how they support a platform that allows businesses to drive incremental sales, customers to safely order from their favorite neighborhood locations, and PigeonFleet to earn.

And if you still need help figuring out a solution that works for your needs, contact our sales team at info@pigeonultra.com.

*Partnership Plans are available for restaurants with 10 or more locations in the Accra, Aburi, Koforidua. 6% Pickup is available to all partners in the Ghana who comply with the PigeonUltra Merchant Terms of Service, including having PigeonUltra Pickup menu prices match in-store prices.

Pick a plan that works best for your shop and business

Enjoy all our Marketplace plans* with zero payment processing fees on order reroutes or termination.

Basic Plan

1. Save on Cost
2. Offer delivery and pickup to customers
3. 15% commission per delivery order (volume negotiable*)


4. Reach customers nearby
5. Highest customer delivery fee
6. 5min Guarantee delivery pickup and wait time


7. No UltraAccess
8. No Growth Guarantee

Plus Plan

1. Reach more customers
2. Get discovered by new customers in your area through targeted ads
3. 25% commission per delivery order


4. Reach customers further away
5. Lower customer delivery fee**
6. 10min Guarantee delivery pickup and wait time


7. UltraAccess: Increase your sales by accessing UltraAccess customers through SMS, who will have access to exclusive shop discounts
8. No Growth Guarantee

Premier Plan (Not offering this plan at this time)

1. Maximize sales
2. Stand out to new customers
3. 30% commission per delivery order


4. Reach customers furthest away
5. Lower customer delivery fee** the further they are
6. 10min Guarantee delivery pickup and wait time


7. UltraAccess: Increase your sales by accessing UltraAccess customers through SMS, who will have access to exclusive shop discounts
8. Growth Guarantee: Accept at least 20 orders per month or we'll refund your commission costs for that month.***

Explore PigeonUltra promotions

Discounts for Customers

Attract new customers or win back lapsed ones with a percentage or cedi amount discount.

₵0 Delivery Fee

Entice customers by covering the delivery fee when they place an order from your business.

Free or Discounted Item

Increase margins with a free or discounted item from your offerings.